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Public Relations/Marketing Manager (Exempt) - Westin Nanea

Vistana Company Overview
Vistana? Signature Experiences, Inc. an operating business of ILG, Inc. develops, owns, markets and operates upper-upscale villa resorts, offering ownership and rental opportunities. Vistana is the exclusive provider of vacation ownership for the Sheraton and Westin brands and an authorized partner of the Starwood Preferred Guest program. Through the Vistana Signature Network? (VSN), our Owners can transform the way they travel - enjoying the flexibility to vacation when they want, where they want, how they want. Vistana? Signature Experiences offers exciting and rewarding career opportunities in inspiring destinations from majestic Maui to the snow peaked mountains of Avon/Vail. If you're passionate about selling, supporting, or communicating a unique vacation lifestyle, we're passionate about you becoming part of the Vistana family. For more information, please visit: https://www.vistana.com.
Property/Location
Situated on Maui's majestic North Ka'anapali Beach, The Westin Nanea Ocean Villas will offer 390 luxurious villas and a variety of world-class resort amenities. The Westin Nanea Ocean Villas will be a relaxing haven with culturally inspired programs and authentic Hawaiian experiences, complete with signature Westin? touches.
Job Description
POSITION OVERVIEW:
The Complex Public Relations Manager plays a vital role in the storytelling and overall publicity efforts for The Westin Nanea Ocean Villas and The Westin K?'anapali Ocean Resort Villas. In the performance of this position, you will be responsible for media requests, the creation of media materials, asset management, and photo and video shoots. You will also assist with social media efforts for the resort.
Public Relations
Identify and/or create newsworthy content from resort/F&B/culture/spa perspectives.
Write press releases/media advisories and distribute accordingly. Responsible for follow up and fulfilling media requests.
Develop contacts and relationships with media
Field all media requests
Coordinate individual media stays, conduct site tours, make reservations (spa/restaurants/activities, etc.)
Participate with media blitzes or travel-related to media opportunities (i.e. TV appearances, media luncheons, etc.) as needed.
Order/create amenities for blitzes and other special events
Organize group press trips and participate in relevant events
Work with KBRA/MVCB, including submitting listings for KBRA and MVCB newsletters
Maintain archive of press clippings and create monthly and year-end AVE Reports
Marketing/Advertising
Manage print, radio, social media advertising
Manage graphic design production by working with BMD and Vistana creative services
Update website content and photography
Write and update collateral content (in-room books, local publications, annual holiday book, etc.)
Assist with advertising/promotional prize contracts
Assist with prize winner stays (i.e. Live with Kelly, Wheel of Fortune, Let's Make a Deal, The Price is Right)
Social Media
Assist with developing social media strategy for The Westin K?'anapali Ocean Resort Villas and The Westin Nanea Ocean Villas
Manage and create content for social media platforms (such as Facebook, Twitter and Instagram) using Sprinklr
Field social media influencer opportunities and/or reach out to specific influencers. Coordinate social media stay and manage assets from social influencers
Assist F&B and spa departments with social media
Monitor social media trends and implement when appropriate
Online Reputation Management
Respond to comments on review sites and adhere to corporate response policies
Asset Management
Manage corporate resort photo shoots and video shoots
Manage special photography / videography (for new initiatives, PR campaigns, social media)
Manage resort asset libraries, created new content (photo/video). Maintained or created new collateral and adhere to brand standards
General
Work closely with Marriott Brand Marketing Digital Team and Vistana Team on various initiatives and participate in conference calls
Assist with submissions for various industry and media awards (i.e. Na Poe Pa'ahana, ARDA awards, etc.)
Attend regular meetings with resort outlets and industry partners
Assist with department budget forecasting, expense tracking and invoice processing
Create presentations as needed (i.e. annual HOA presentation)
Assist departments with proofreading, etc.
Participate in resort-related and community events as appropriate
Requirements
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:
Must be able to speak, read, write and understand the primary language(s) used in the workplace.
Must have a minimum of 3 years of working experience within PR, Communications and/or Marketing.
Requires good communication skills, both verbal and written.
Must possess basic computational ability.
Must possess computer skills, including, but not limited to, use of Microsoft Word and Microsoft Excel.
Experience with photography, Photoshop, and InDesign preferred.
Experience within the hospitality industry is preferred.
Diversity Commitment
At Vistana, we celebrate the diversity of people, ideas and cultures. We believe our differences are what make us better ? a better place to work, a better place to grow, enabling a better way to see the world.
Equal Employment Opportunity
The Company is committed to providing equal employment opportunities in all employment practices, without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, veteran's status, disability, sexual orientation, gender identity, or gender expression. The Company complies with the law regarding reasonable accommodation for disabled employees and applicants.
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